Generating more leads and getting more traffic to your home health care site are top priorities when creating a game plan for your online marketing approach. One way to get there more efficiently is to incorporate mobile SEO. First off, what’s mobile SEO? In a nutshell, it refers to the capability of your website to adjust to a variety of different platforms and screens, mainly smart phones. With so many people using their phones on the go to check anything from restaurant reviews to the hours of their local retail store, you can’t afford for your users to have a sub-par experience while searching for the information they want.
Mobile SEO has several advantages:
- It will help you get better rankings in search engine results
- You’ll get more targeted visits and ultimately more customers
- You can build brand awareness through better rankings
- You can achieve higher conversion rates
- You’ll gain more social media exposure
- You can surge past the competition
- You’re available 24/7 to those who need it (and in your business, you never know when a concerned family member will reach out for help with their loved one)
It’s estimated that by the year 2020, there will be 3.5 billion smartphones shipped around the world, says Search Engine Journal. If that weren’t enough, Google says more searches take place on mobile devices than on computers in 10 major countries, including the United States and Japan. Knowing that mobile traffic is increasing exponentially every year, especially when it comes to mobile searches, you have to recognize the need to remain connected to your existing clients as well as prospective ones on their mobile devices. According to eMarketer, smartphone users around the world total 1.75 billion, with more than 2.23 billion mobile phone users going online each month to search for product and service information.
According to Forbes, up to 90% of people check online reviews and scan websites before making a purchase decision. Soon, this number will reach 100% — you don’t want to be left behind because clients can’t find you, right? With a mobile SEO plan in place, people will be able to quickly find YOU over your competitors. There are many people out there who are looking for services you provide, from social workers and discharge planners to adult children of their aging parents. Be there when they need you.
Boost the User Experience
If your home health care site isn’t already optimized for mobile SEO, it’s time to get on board. Ensuring an optimal user experience for everyone who searches for and visits your site is crucial — no matter what device they happen to be on. With mobile-optimized SEO, the text and graphics of your site will automatically adjust to fit their screens. If the images take too long to load or don’t fit the screen properly, your users may get frustrated and just go to the next name on the list. Mobile SEO translates to higher page speeds; to achieve that, you must decrease your code and redirects, as well as leverage browser caching spurred on by connectivity and hardware issues.
Remember this statistic: the average attention span for people online is eight seconds, according to Time. That’s longer than the attention span of a goldfish, at nine seconds. Go ahead and test your website on a mobile device. How long does it take?
While you’re at it, take a look at where you come up in the search engine rankings. Bottom line is, with mobile SEO, you can rank higher in search engines because Google and other similar search engine giants make mobile-optimized sites a priority over those that aren’t.
Another way to boost the user experience is to nix the pop-up ads. They’re annoying when trying to find information on something, and the last thing you want is for your users to give up in frustration as they’re on the go looking for services your company offers. Those pop-up ads are more than annoying: they lead to high bounce rates, which basically means people are abandoning your site in favor of another. This is hardly the impression you want to give off.
Mobile SEO isn’t just faster and more convenient, it allows you to tag your home health care business with geo-specific locations that attract the kind of clientele you want. Perhaps an older woman facing retirement is also finding herself dealing with taking care of her elderly parents. She needs someone to provide home health care and fill in the gaps when she is not available. She wants someone she can trust to take on this responsibility but doesn’t know where to turn. She may perform a general search on her phone for home health care agencies in her town, either by name or zip code. Your agency pops up on the first page, she sees how close she lives to your company, and decides to give you a call.
This is an ideal situation, and it doesn’t happen without a dedicated mobile SEO plan in place. Without it, you could be bypassed by the many other home care agencies in your community and surrounding towns.
To get started on your mobile SEO approach, give A Servant’s Heart Web Design and Marketing a call at 760-744-8200. We create mobile SEO optimized websites for anyone who cares for the elderly and their families.