From The Verge:
Take a look at this trio of five-star reviews of the same restaurant in NYC, and see if you can spot the real deal:
- “I love this place. I have been going here for years and it is a great place to hang out with friends and family. I love the food and service. I have never had a bad experience when I am there.”
- “I had the grilled veggie burger with fries!!!! Ohhhh and taste. Omgggg! Very flavorful! It was so delicious that I didn’t spell it!!”
- “My family and I are huge fans of this place. The staff is super nice and the food is great. The chicken is very good and the garlic sauce is perfect. Ice cream topped with fruit is delicious too. Highly recommended!”
The answer: one, two, and three are all fake. They’re the result of a neural network trained on millions of real reviews taken from Yelp.
See AI trained on Yelp data writes fake restaurant reviews ‘indistinguishable’ from real deal for the entire article
This may be the future of black-hat ORMM: fake reviews, sort of like fake news. Only time will tell whether or not the relevant review sites will be able to fight off this new threat.