Avoid Common SEO Mistakes for your Home Care Website
When building your home care website, it is important to utilize search engine optimization techniques to maximize the visibility of your elderly care site. There are several common SEO mistakes that businesses often make that can nullify the hard work that you’ve put in to make sure that you’re maximizing the new visitors to your page. Avoiding these mistakes is crucial to ensuring that your SEO techniques continue to drive traffic to your website and bring you new customers.
Expecting SEO Results to Immediately Affect your New Site
If you are building a brand new home care website for elderly clients, it would be great if your hard work to create an SEO friendly page immediately paid off in dividends, but that’s usually not the case. As with all good things, driving traffic to your home care business takes time. Part of the SEO equation is website age and history, so if your website is new and doesn’t have a history SEO efforts may take a while to come to fruition. In order to combat this, one option is to start driving activity by utilizing a “Pay Per Click” strategy with a search engine. PPC activity isn’t as cost effective as SEO, but it can be used temporarily to drive traffic to your website while you are waiting for your website to develop a history. After a few months, you should have a sufficient history for your SEO efforts to begin paying off and driving a new stream of customers to your elder care business.
Not Using your Customers’ Vocabulary
Most of your customers aren’t familiar with your industry specific jargon. Because of this, it’s important to use common vocabulary to drive traffic to your home care website. Customers often use conversational vocabulary for the home care industry, rather than using technical terms and awkward phrasing. When coming up with a keyword, use a common word or phrase that will be searched for often on the most popular search engines. One way to quickly determine which phrases are most popular, is to use the autocomplete tool that is built into most search engines, or use a 3rd party website to help determine which keywords will work best to drive traffic to your home care website.
Going too Far with SEO
The 3rd common mistake is going too far with SEO techniques. Many people that are new to the SEO world will rely too heavily on SEO techniques, and go overboard in implementing these techniques into their website. If you’re looking to drive traffic to your home care website, be sure to keep the focus on your end user. While it’s important to drive traffic to your website, it’s also crucial to make sure that you’re converting that traffic to customers. If your website is bogged down with SEO content and isn’t user friendly, new visitors will be turned off, and won’t be converted into new customers. When developing your website, make sure that you have a long-term strategy that not only uses SEO techniques to drive traffic to your website, but also provides a positive user experience that eventually converts those new hits into a long-term customer.
While SEO is an important part of any new or existing home care website, it is important to remember these mistakes and do your best to avoid them. By creating an SEO strategy that utilizes common home care phrases that are used by customers, doesn’t overdo it with SEO pages, and utilizes an existing website to take advantage of the home care site’s history, you can not only drive increased traffic to your website, but you can also continue to bring in new customers that turn into long term partners.