Pricing

 Think Investment, not Expense

Investment not ExpenseWhen done well, the money that you spend on building your website and on conducting the full array of tactics in an effective online marketing and SEO strategy will produce lasting value and benefit for your organization. Stop wasting money on “marketing expense” and instead invest in your online presence, authority and rankings.

Website Services

Website Design

Website Design: Creation of new or replacement website

Price varies with size and scope of work; typical investment is $3,000 – $6,000 but may vary depending upon scope of work and other factors.

Add SSL To Your WordPress Website

Add SSL To Your WordPress Website

This is important for all websites beginning in 2017, not just websites that have e-commerce functions. We include SSL encryption in all websites that we build now, and we can add it to your WordPress-based website too.

  • Investment: $695.00 per website for most WordPress websites, after our initial no-charge assessment of the website’s individual circumstances, hosting environment and construction details.
Website management, maintenance and hosting

Website management, maintenance and hosting

Note: this is normally included in our SEO Bundled Services package. It is also available as a stand-alone service on its own without being included in an SEO campaign with the SEO Bundled Services package.

Investment with a 12-month commitment:

  • Including up to one hour per month of technical work for small enhancement tasks, not to be carried over from one month to the next: $125 per month
  • Including no technical work for small enhancement tasks $95 per month
  • Bundled with our Google Analytics Filter service described below: add $65 per month
Google Website Starter Package

Google Website Starter Package

This is probably the most affordable way to get started with an effective website on a frugal budget. This package includes:

  • The Google Services Starter Package described elsewhere on this page, plus…
  • An official Google one-page website, packed with information about your business and your products and services, ready to begin generating more calls for sales and services. The site will be hosted on Google’s own ultra-fast servers.
  • Investment: $795 to set up the Google Services and the website
  • Recurring monitoring and alerts
    • With a six-month commitment: $55 per month
    • With a twelve-month commitment:  $45 per month
  • Prices shown are for each Google My Business location
Domain registration and DNS setup service

We will register your custom domain and pay the first year registration fee on one of the mainstream domain registration services. We will set up the DNS settings to point to your website.

  • Investment required: $125 one-time fee
Website content ad hoc services
  • Web page editing and correcting: $65 / page (up to 900 words per page)
  • Web page content writing: $120 / page (can be higher, depending upon complexity and length)
  • Web forms creation: $100 / form  (can be higher, depending upon complexity of the form)

SEO Services

SEO Service Packages

SEO Service Packages

  • Several levels of service to choose from depending upon your need and budget
  • Features include some or all of the services described below plus many other services as described in our SEO Service Packages description page.
  • Investment: monthly with prices and length of commitment varying by package
Google Services Starter Package

Google Services Starter Package

Note: this is normally included in our SEO Bundled Services package. It is also available as a stand-alone service on its own without being included in an SEO campaign with the SEO Bundled Services package.

This package includes the setup and optimization of the following mission-critical Google products for your business or organization.

  • Google My Business (“GMB”) – Required for Google to find your business for local searches. A true must-have item.
  • Google Analytics – Required to measure the number of visitors to your website and track trends over time. Essential for understanding and optimizing for your website’s visitors in terms of location searched from, mobile vs desktop share, day, date and time of visit.
  • Google Search Console – Required to accurately and recurrently measure your website’s health and online search statistics.
  • Investment:
    • $595 one-time fee for setting up the services
    • Optional GMB monitoring and alert service:
      • With a six-month commitment: $45 per month
      • With a twelve-month commitment: $35 per month
    • Prices shown are for each Google My Business location
Google Analytics Filters Service

Google Analytics Filters Service

Note: this is normally included in our SEO Bundled Services package. It is also available as a stand-alone service on its own without being included in an SEO campaign with the SEO Bundled Services package.

There are hackers who create “analytics spam” and “ghost spam” which result in the Google Analytics visitor data for your website being overstated with “fake” visits. There are multiple reasons why they do this, but the outcome is always the same: your Google Analytics visitor traffic data becomes overstated and unreliable.

The most effective way to combat this problem is by installing filters in your Google Analytics account to prevent those fake visits from being counted.

Over time, the hackers invent new ways of creating these fake visits and making your Google Analytics data be inaccurate. You have to continually update the filters in your Google Analytics account by adding new filters to combat the continually increasing numbers of spam bots.

This service includes installation and customization of the appropriate filters for your website when you first subscribe to the service and then ongoing maintenance and updating of the filters as time goes on.

Investment:

  • With a six-month commitment: $85 per month
  • With a twelve-month commitment: $75 per month
  • Also available in combination as a bundle with our Website management, maintenance and hosting service described above at a discounted bundled price.
Online Review Management and Marketing

Online Review Management and Marketing

Note: this is normally included in our SEO Bundled Services package. It is also available as a stand-alone service on its own without being included in an SEO campaign with the SEO Bundled Services package.

  • Includes email outreach to your clients and their families with satisfaction survey and online review requests, including follow up email messages where needed.
  • Also includes in-the-field review request app for field personnel to use when with clients
  • Selected reviews are shared to social media and also may be included on your website.
  • Investment:
    • With a six-month commitment: $600 per month for first month; $400 per month after that
    • With a twelve-month commitment: $300 per month
Social Media Content Marketing on Facebook

Social Media Content Marketing on Facebook

Note: this is normally included in our SEO Bundled Services package. It is also available as a stand-alone service on its own without being included in an SEO campaign with the SEO Bundled Services package.

  • Includes daily posting to your Facebook company page with memes, links to relevant third-party content and embedded video from relevant non-competing websites, all related to caring for the needs of the elderly and their families.
  • The purpose of this work is to increase the reach and engagement of your targeted audience on Facebook, with the goal of creating recurring brand impressions to reinforce your organization’s identity when a need for elder care services arises in the lives of that audience.

While there are other social media venues besides Facebook, at this time Facebook is by far the most influential and most frequently-visited social media venue for the population that includes the adult children of prospective clients.

Investment:

  • With a six-month commitment: $500 for first month; $300 per month after that
  • With a twelve-month commitment: $300 per month
Content Creation, Publishing and Marketing

Content Creation, Publishing, and Sharing, with option for Monthly Distribution by Email Newsletter

Note: this is normally included in our SEO Bundled Services package. It is also available as a stand-alone service on its own without being included in an SEO campaign with the SEO Bundled Services package.

  • One page of new content per week, published as new topic pages on main site
    • We recommend that most eldercare-related services publish new content as new topic pages rather than posting blog post articles, if they even had a blog to begin with. There may be cases where there are exceptions to this rule, but not in most cases.
    • Here’s why: visitors to your site are much more likely to read and value topic pages on your site than the articles in your site’s “blog”
  • Includes automatically sharing each new post out to Facebook, Twitter, LinkedIn and Google+
  • Optionally can also be published as once-monthly email newsletter to your email list.
  • Investment:
    • Without optional publishing as once-monthly email newsletter:
      • With a six-month commitment: $700 per month for first month; $500 per month after that
      • With a twelve-month commitment: $500 per month
    • With optional publishing included:
      • With a six-month commitment: $800 per month for first month; $600 per month after that
      • With a twelve-month commitment: $600 per month
Monthly Newsletter Publishing

Monthly Newsletter Publishing

Note: this is normally included in our SEO Bundled Services package. It is also available as a stand-alone service on its own without being included in an SEO campaign with the SEO Bundled Services package.

  • Includes two articles written exclusively for your newsletter. They will not be published on your website nor shared out to other sites such as social media.
  • Also can optionally include your own message, and selected articles from our other clients’ newsletters, to provide a helpful mix of information for your newsletter subscribers.
  • Investment:
    • With a six-month commitment: $600 per month for first month; $400 per month after that
    • With a twelve-month commitment: $400 per month

Other Services

Consulting projects
Price determined by scope of work and quoted on a project-by-project basis; email Tim at tim@eldersell.com for details.
'Ask Me Anything' consulting
  •  Short-duration telephone consulting with Tim: available in 15-minute increments at $200.00 per hour; schedule first via Clarity.fm
  •  One-hour “drain the brain” telephone or in-person consultationwith Tim: $185.00; email Tim first at tim@eldersell.com to schedule
  • Retainers for prepaid consulting time with Tim, usable in 30-minute increments; email Tim first at tim@eldersell.com to make arrangements:
    • Ten-hour retainer: $ 1,800.00
    • Twenty-hour retainer: $3,500.00

Note: The information on this page is for illustrative purposes and is based upon a number of assumptions that may or may not apply in your situation. Contact us for more information and complete details.