Great Home Care Website Design – More Than Just a Pretty Face
Website design is more than just posting a few nice pictures with your business hours and telephone number. Every decision made when putting together your home care website is important to how your site is presented to search engines and users – the people who need your services. Effective website design that works well for SEO purposes, and real people, is the difference between success and failure of many home care businesses. After all, if people cannot find you, or navigate your site easily, they will quickly move on. Don’t let that happen to you. There is quite a bit that can be done, and we can help!
Overall Design and Layout
People searching for home care services can sometimes be a little stressed. They need someone to care for a loved one, or themselves. This can be a really challenging time, and they need to be connected with a great service provider, fast. Therefore, we typically suggest a straightforward and uncluttered website design layout. Information should be organized easily, so that people can quickly find the information that they need. We generally would recommend a few images showing some of your happy customers and service providers interacting, plus larger font sizes to make the most important data pop out.
Website and Page Loading Speed
Another important attribute of successful home care website design is page loading time. If you have ever attempted to view a website and it was really slow, you know what we mean. What did you do? We know from reviewing analytics on lots of websites and web pages within those sites that most users will abandon a web page that does not load quickly.
Even Google itself has recently discussed how important quick load times are to a website’s success. According to Google, our analysis is exactly right, and slow page loading frustrates users (customers!) and impacts your home care business negatively. Chances are, you don’t own the only home care business in your area. If your website is slow, they may just go on to the next listing they find. Google also made the correlation between speed and business revenue, concluding that websites which load quickly earn double the revenue of slower sites.
Here are some stats that Google shared in their article The need for mobile speed: How mobile latency impacts publisher revenue:
53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
Additionally, that article goes on to observe that sites that load in 5 seconds vs 19 seconds benefit from:
25% higher ad viewability
70% longer average sessions
35% lower bounce rates
Mobile is the wave of the future. But, it is already here and businesses must embrace it or fall behind. Today, more than half of the searches done on the Internet are through mobile devices – smartphones, tablets, even smartwatches. Therefore, your website must confirm to all those different size screens and look great to customers searching for home care services.
Digital Marketing Firm Smart Insights tells us:
“Unfortunately, the mobile arena introduces a layer of complexity that can be difficult for developers to accommodate. Mobile development is more than cross-browser, it should be cross-platform. The vast number of mobile devices makes thorough testing a practical impossibility, leaving developers nostalgic for the days when they only had to support legacy browsers.”
So what is a home care provider to do? Contact us today! We can simplify the process for you by creating a responsive website that will automatically adapt itself to the size of the screen that your customers and prospects are viewing. They’ll get the full information they need about you and why they should use your business.
Of course, your website needs to immediately grab user attention when they land on your page. Think about it from a client’s point of view as you review potential designs for your website. Would this website that you are considering make you want to do business with this home care provider? If the answer is yes, then you have a winning plan, which can be customized to you and your business. No matter what you desire – something cozy and welcoming, or even something with a nice slide show that gives them a quick overview of your business – we can handle it for you and create an effective website.