In our last article, we talked about how your Google My Business listing produces more leads than your website does, exploring the many reasons why your GMB listing is actually the workhorse of your online marketing campaign — even more so than your own website. We also talked about how experts agree that Google My Business fuels substantially more leads than any other source for small businesses. In fact, on average, businesses with an optimized Google My Business listing appear on 1,000 searches per month, many of which are first-time impressions. And five percent of GMB searches resulted in some kind of action (calling numbers, leaving reviews, booking tours, and consultations, etc.).
Sometimes, though, you need a little help. Today, we’ll talk a bit about Senior Leads Boost! for maximizing your listing’s lead-generating results.
Senior Leads Boost! is designed for the home care and elder care industry. Your business is unique and as such has unique lead-generating capabilities. That’s where our Senior Leads Boost! comes in — our affordable, comprehensive digital marketing and SEO platform for senior-related businesses. This monthly subscription service not only helps you generate more revenue for your elder care business, it also helps you rank higher in search results. Never miss out on a new lead again!
Best Ways to Promote Your Business
The top four ways you can promote your business online is to:
- Rank well in search results
- Stand apart from the competition
- Become available to new leads
- Nurture and close all prospects
The best way to achieve this is to first and foremost show up in Google local search results. To do that, you need to create and optimize a Google Business Profile to position yourself in a more attractive light than your competitors and to searchers who need you. Our Senior Leads Boost! offering covers you in two ways: we help with the initial optimization to ensure you’re taking full advantage of all listing features, and we help with the recurring optimization work to ensure the listing maintains a high search ranking over time. Have multiple profiles? No problem. We can help with as many profiles as you have. If you were to purchase GMB optimization service on your own, you could easily spend up to $1200. With us, you get much lower prices and everything under one roof: web design, SEO, GMB listings, you name it.
The bottom line is: when you dominate the local search results in your area for important keywords, you increase your ability to rank on the first page of Google search results. And when you dominate search rankings, you generate more calls for new business. That’s because your company name shows up in the first few entries of local companies with similar offerings. That’s where you want to be. A recent Google report revealed that 60 percent of smartphone users contacted businesses directly through the GMB interface via the “click to call” option.
In addition to our GMB listing help, as part of our Digital Marketing Success System, you get a fully-paid membership in the Yext Knowledge Engine Professional “Power Listings” service. This puts your company listing in more than 60 online business directories that are critical to exposure, ensuring your company benefits from visibility, credibility, and SEO backlinks. There are other elements of Senior Leads Boost! that can help you, such as our review management system, but for this blog’s purpose, let’s focus on GMB listings and how our program helps generate leads.
The Statistics Don’t Lie
If you’re still doubting the importance of optimized GMB listings or the efficacy of Senior Leads Boost!, consider these recent stats:
- Search Engine Land says 68% of people contact a business directly from search results.
- Hubspot says 46% of all Google searches have a local intent.
- Local “near me” Google searches grew by more than 100% globally in 2021.
- 93% of local searches feature Google My Business listings.
When you optimize your listing, you:
- Increase your business’s local SEO ranking.
- Have a greater chance of appearing on the right-hand side of the search results.
- Help consumers find your business thanks to the Google’s mobile map and directions app.
- Allow customers to send messages right to your company phone or email.
- Display reviews under your profile.
- Allow patients and family members to book appointments directly through the GMB listing.
Now, that all sounds well and good. But you may be thinking: how will I ever have the time to create a GMB listing on my own, let alone maintain it over time? The answer is with us.
We do it all for you, saving you time and money so you can do what you do best: running your elder care business. For a small monthly fee, we will take care of all the details for you, creating and monitoring your listing to ensure you’re getting the most bang for your buck.
Contact A Servant’s Heart Web Design and Marketing
To learn more about Senior Leads Boost! is The Best Solution For Maximizing Your Google My Business Listing’s Lead Generating Results, contact A Servant’s Heart Web Design and Marketing at 760-227-2720!